Lead Motion Designer for the world's leading cloud-based business management software and consumer app, built specifically for the fitness, wellness, and beauty industries
Role & Overview
I spent four years at Mindbody, joining as a visual/motion designer and growing into the role of Lead Motion Design Director. During my time there, I led motion design across the brand, partnering closely with product, marketing, and creative teams to translate complex software functionality into clear, compelling visual stories. My work spanned product promo videos for software releases (full edit, design, and motion), brand and marketing campaigns, app storytelling, and large-scale design systems that scaled across the company's evolving needs.
Product Explainers
I was often the bridge between product and brand — sitting with product teams to understand new feature flows, then translating those flows into motion pieces that helped customers, prospects, and internal teams understand what was being built and why it mattered. I worked with the copy team on the script then edited and animated many of these videos solo.
I storyboarded complex software flows to make them digestible for both customers and in-house teams. Mapping out every screen, scene, and beat in advance let us align on the story before a single frame was animated — making sure the product's value came through clearly at every step. Here's an example storyboard I created to showcase the redesign and future improvements to the Pilot software. Final video below.
Covid Pandemic
During COVID, I directed on-location shoots at yoga studios, salons, and gyms to show how businesses were adapting and staying open with Mindbody. I worked with the production team on shot planning, then edited the videos and added motion graphics in post.
The App
I was part of the consumer app team, designing UI and animations for the user journey and different elements inside the app. Alongside that, I created promo videos and sizzle reels to bring the app's story to life across marketing and launch moments.
Social Media
I also worked closely with the social team, developing concepts for campaigns that showcased the product and onboarded new users and business clients — as well as content marking cultural moments throughout the year.
NASDAQ
For a couple of years at Mindbody, I designed and animated videos that ran on the Nasdaq tower in Times Square, short brand spots built specifically for the large-format vertical screens.
