A Hulu campaign spot promoting the ClassPass app, built from existing footage and motion graphics.
Role & Overview
I was hired to create a campaign spot for ClassPass that ran on Hulu. They provided me footage from a previous shoot. I came up with some concepts and built out two commercials combining live footage with motion graphics.
Storyboard
Like all the videos I create, I started with a storyboard to figure out the pacing and flow of the edit before moving into animation.
Logo Spot Animations
I animated several logo drop intros to open the commercial, which the team also repurposed across their social channels.
Motion Test Treatments
Here are a few of my favorite shots I animated, including some that didn't make it into the final commercial.
Here's a different version I animated and edited originally. After some back and forth, the team felt it was slightly off-target, so we ended up producing the updated edit featured above. Still think this one holds up though — worth keeping around.
