The motion behind Lyra's flagship annual conference — year after year.
Role & Overview
Lyra Breakthrough brings together HR and benefits leaders from organizations around the world. Every year I'm tasked with all the motion work for the event: stage graphics, website collateral, signage, teaser videos, trailers, and sizzle reels that run throughout the conference.
Trailers + Openers
I was often the bridge between product and brand — sitting with product teams to understand new feature flows, then translating those flows into motion pieces that helped customers, prospects, and internal teams understand what was being built and why it mattered. I worked with the copy team on the script then edited and animated many of these videos solo.
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Web Animations
Part of the storyboarding process is exploring different motion ideas — testing what feels right, what reads well, and what supports the story. Some of these explorations end up in the final cut, others don't, but the process helps me figure out what actually works.
